// dexterity product · fmcg · merchandising & sales

MerchPulse

Merchandising and sales management for brands that sell through retail chains.

MerchPulse shows you what happens in every store. Merchandisers check in and out of branches on WhatsApp, record stock and issues, and managers see live visits, coverage and performance on one dashboard.

Built for

  • FMCG manufacturers
  • Distributors
  • Merchandising agencies
  • Sales teams

in production at

Lulu Tissues

MerchPulse runs the merchandising process for Lulu Tissues across retail chains and branches.

A merchandiser checks tissue stock on a supermarket shelf with his phone

What MerchPulse does

01

WhatsApp check-in

Merchandisers are recognised by their phone number and check in and out of branches with automatic timestamps.

02

Stock checks & notes

Stock levels, visit notes and photos are captured in the store while the merchandiser is there.

03

Live visit board

See who is in which store right now, how long visits take and which branches haven't been visited.

04

Performance & coverage

Visit counts, time in store and territory coverage per merchandiser, chain and region.

05

Issues & stock reports

Out-of-stocks, pricing and display problems reported from the field, with stock reports aggregated for sales.

06

Products, people & exports

Products, allocations, merchandiser records and contracts, with CSV and Excel exports.

From day one to every day

  1. 01Load

    Chains, branches and merchandisers

  2. 02Check in

    On WhatsApp at the store

  3. 03Record

    Stock, notes and issues

  4. 04Monitor

    Live visits and coverage

  5. 05Report

    Weekly performance and stock

How you can use MerchPulse

hosted subscription

We host, monitor, back up and update MerchPulse for a monthly fee, so you can start straight away.

tailored to you

We configure MerchPulse around your processes, branding and data, or extend it with the features you need.

connect your systems

Link MerchPulse to your accounting, payments, WhatsApp and other systems through our integrations and API.

works with

  • WhatsApp Business
  • Excel & CSV
  • Single sign-on
  • Retail chain codes

See MerchPulse working on your own processes

Tell us a little about your business. We'll set up a short online or on-site demo, answer your questions and show you what it would cost.

  • 30–45 minutes, online or at your offices
  • Walk-through with your real workflow
  • Clear pricing and next steps afterwards

We reply within one business day. Your details are only used to arrange the demo.